Founded in 2015, the business of PT Social Bella Indonesia evolved from the leading beauty and personal care e-commerce in Indonesia to a large-scale and sustainable online and offline beauty and personal care ecosystem. The company now has multiple ever-expanding business pillars (1) Sociolla, the no.1 e-commerce in Indonesia for beauty and personal care, now equipped with more than 60 omnichannel stores across almost 40 cities in Indonesia and 12 omnichannel stores across 4 cities in Vietnam, (2) SOCO, a beauty super app that can help users enjoy a holistic beauty experience and be able to shop the way they like (3) Beauty Journal, the leading online media for beauty and lifestyle with O2O marketing services from upstream to downstream, (4) Lilla, the leading e-commerce created by moms for moms, with its first omnichannel store opened in 2022 and (5) SDI, a business unit that offers end-to-end distribution services for beauty and skincare brands, trusted by leading international brands. Social Bella was also awarded the Most Responsible Brand 2022 (E-Commerce Category) by Award4Change for its great initiative and commitment in implementing circular economy principles and responsible waste management in Indonesia. Social Bella is in first place on the LinkedIn Top Startup List in Indonesia in 2021 and sixth in 2022. The company was also listed on the Disruptor Award for the A-List: Forbes Indonesia’s Most Promising Growth-Stage Startups 2019 together with new up-and-coming startups. The award was announced at the Forbes Indonesia Digital Awards held by Forbes Indonesia as an event to gather up-and-coming entrepreneurs and tech startups.